Guaca Go opens Royal Palm Beach location on National Guacamole Day

Guaca Go opened its new Royal Palm Beach restaurant on Sept. 16, using National Guacamole Day to mark the brand’s fourth Palm Beach County location. The launch adds another franchise unit for Fab Nunez and Jessie Sequeira and expands the fast-casual chain’s South Florida footprint.

Why it matters: - The Royal Palm Beach opening gives Guaca Go a fourth location in Palm Beach County. - The new restaurant expands the brand’s South Florida reach with another franchise-owned unit. - Grand opening events included local givebacks that benefited Roots and Wings, tying the launch to a community nonprofit.

What happened: - Guaca Go celebrated the grand opening of its Royal Palm Beach restaurant on Sept. 16, National Guacamole Day. - The new location is at 10101 Southern Boulevard, Unit 190, Royal Palm Beach, FL 33411. - The restaurant is open daily from 11 a.m. to 8 p.m. - Grand opening activities included a ribbon cutting, special bowl discounts and givebacks for Roots and Wings. - Franchisees Fab Nunez and Jessie Sequeira opened the restaurant. - Guaca Go co-founders Carson and Amber Bennett attended the ribbon cutting. - Royal Palm Beach Councilwomen Selena Samios and Jan Rodusky joined the ceremony. - Ted Hoskinson, founder and president of Roots and Wings, also took part.

The details: - Guaca Go says the Royal Palm Beach site is the second restaurant owned by Nunez and Sequeira. - Nunez and Sequeira opened Guaca Go Tequesta earlier this year. - The brand was founded in 2017 as a South Florida catering and events concept. - Guaca Go opened its first brick-and-mortar restaurant in 2020. - The company now operates four locations across Palm Beach County: West Palm Beach, Delray Beach, Tequesta and Royal Palm Beach. - Guaca Go built its menu around house-made guacamole, customizable bowls and clean ingredients. - The menu includes gluten-free, vegan and seed-oil-free options. - The company promotes fast service and a Florida-inspired vibe. - More information is available at guacago.com. - The brand also directs customers to Instagram for updates.

Between the lines: - The timing on National Guacamole Day gave the opening a built-in marketing hook. - The emphasis on franchise growth suggests Guaca Go is using expansion to scale beyond its original catering model. - Community partnerships like the Roots and Wings giveback help the brand frame the opening as local and not just transactional.

What’s next: - Guaca Go is positioned to keep building its Palm Beach County presence through franchise growth. - Customers can order online or view the full menu through the company’s website.

The bottom line: - Guaca Go is turning a novelty food holiday into a milestone for expansion, with Royal Palm Beach now part of its four-store local footprint.